In the Jobs movie, the board is upset over an ad that Steve Jobs (Ashton Kutcher) places in The Wall Street Journal. The Apple "Welcome, IBM" ad that the movie is referring to is real and is displayed below. It was first published in August of 1981. The advertisement was released roughly two weeks after the debut of IBM's first personal computer, the IBM PC, on August 12, 1981. The playful ad was Apple's way of "welcoming" IBM into the PC marketplace.